As art director and photographer, I defined Clean Co’s visual identity for its UK launch, building brand awareness in the fast-growing non-alcoholic category. Blending fashion-led imagery with candid, mischievous moments, I created a playful, inclusive brand world that celebrated the joy of drinking without alcohol and positioned Clean Co as a confident challenger.

- ART DIRECTION, PHOTOGRAPHY & STYLING: KATIE HAMILTON AGENCY: FOUNDERS MAKERS

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As art director and photographer, I defined Clean Co’s visual identity for its UK launch, building brand awareness in the fast-growing non-alcoholic category. Blending fashion-led imagery with candid, mischievous moments, I created a playful, inclusive brand world that celebrated the joy of drinking without alcohol and positioned Clean Co as a confident challenger.

ART DIRECTION & PHOTOGRAPHY: KATIE HAMILTON AGENCY: FOUNDERS MAKERS

Campaign media 1Campaign media 2Campaign media 3Campaign media 4Campaign media 5Campaign media 6Campaign media 7Campaign media 8Campaign media 9Campaign media 10Campaign media 12Campaign media 13