Across a long-term partnership with Garnier, I helped set the visual direction for social-first beauty content that felt playful, culturally relevant and recognisably on-brand. Working closely with our in-house production team, we shaped campaign concepts and shoot direction across photography, motion and digital assets. The resulting work balanced platform-native storytelling with the craft and consistency expected from one of Europe’s biggest beauty brands. One campaign alone generated an 11,000% increase in engagement and 300% follower growth month-on-month.
- ART DIRECTION: KATIE HAMILTON PHOTGRAPHY: KELLY HILL, KATIE HAMILTON, KOURTNEY LOHN, ELISE MICHELY VIDEOGRAPHY: KELVIN HERICLES AGENCY: FOUNDERS MAKERS
Across a long-term partnership with Garnier, I set the visual direction for social-first beauty content that felt playful, culturally relevant and recognisably on-brand. I shaped the campaign concepts and shoot direction, while the work, spanning photography, motion and digital assets, balanced platform-native storytelling with the craft and consistency expected from one of Europe's biggest beauty brands. One campaign alone drove an 11,000% spike in engagement and a 300% uplift in followers.
ART DIRECTION: KATIE HAMILTON PHOTGRAPHY: KELLY HILL, KATIE HAMILTON, KOURTNEY LOHN, ELISE MICHELY VIDEOGRAPHY: KELVIN HERICLES AGENCY: FOUNDERS MAKERS
Across a long-term partnership with Garnier, I set the visual direction for social-first beauty content that felt playful, culturally relevant and recognisably on-brand. Working closely with our in-house production team, we shaped campaign concepts and shoot direction, while the work, spanning photography, motion and digital assets, balanced platform-native storytelling with the craft and consistency expected from one of Europe's biggest beauty brands. One campaign alone drove an 11,000% spike in engagement and a 300% uplift in followers.
ART DIRECTION: KATIE HAMILTON PHOTGRAPHY: KELLY HILL, KATIE HAMILTON, KOURTNEY LOHN, ELISE MICHELY VIDEOGRAPHY: KELVIN HERICLES AGENCY: FOUNDERS MAKERS