For Hi*Ball’s UK launch, the challenge was to stand out amongst a crowded energy drinks market with a strategy rooted in refreshment. I translated the “Refresh Your Energy” platform into a visual world that combines the lightness of sparkling water with the boost of an energy drink. The art direction centred on four pillars: product clarity, real-life energy, movement and refreshment. Together, they created a flexible campaign world that could stretch across photography, paid social, OOH and website.

- ART DIRECTION: KATIE HAMILTON PHOTOGRAPHY: KATIE HAMILTON & ELSPETH VINCENT DESIGN & PACKAGING: ZOE BONHAM AI PRODUCTION: KATIE HAMILTON & ZOE BONHAM AGENCY: FOUNDERS MAKERS

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For Hi*Ball’s UK launch, the challenge was to stand out amongst a crowded energy drinks market with a strategy rooted in refreshment. I translated the “Refresh Your Energy” platform into a visual world that combines the lightness of sparkling water with the boost of an energy drink. The art direction centred on four pillars: product clarity, real-life energy, movement and refreshment. Together, they created a flexible campaign world that could stretch across photography, paid social, OOH and website.

ART DIRECTION: KATIE HAMILTON PHOTOGRAPHY: KATIE HAMILTON, ELSPETH VINCENT DESIGN & PACKAGING: ZOE BONHAM AGENCY: FOUNDERS MAKERS

Campaign media 1Campaign media 2Campaign media 3Campaign media 4Campaign media 5Campaign media 7Campaign media 8Campaign media 9Campaign media 10Campaign media 12Campaign media 13Campaign media 14Campaign media 15