I led the creative direction for science-backed body care brand Joonbyrd, creating a joyful visual world that combined science with self-expression. Built around the strategy platform “Space for Joy”, the campaign introduced a vibrant, maximalist identity that brought the brand’s uplifting, curiosity-driven spirit to life. Beyond the commissioned work, I’ve continued exploring Joonbyrd’s visual world through self-initiated concepts.
- ART DIRECTION & PHOTOGRAPHY: KATIE HAMILTON PHOTOGRAPHY ASSISTANT: KELLY HILL AI PRODUCTION: KATIE HAMILTON AGENCY: FOUNDERS MAKERS
I led the creative direction for science-backed body care brand Joonbyrd, creating a joyful visual world that combined science with self-expression. Built around the strategy platform “Space for Joy”, the campaign introduced a vibrant, maximalist identity that brought the brand’s uplifting, curiosity-driven spirit to life. Beyond the commissioned work, I’ve continued exploring Joonbyrd’s visual world through self-initiated concepts.
ART DIRECTION & PHOTOGRAPHY: KATIE HAMILTON PHOTOGRAPHY ASSISTANT: KELLY HILL 3D & MOTION: JAMES HANSELL AGENCY: FOUNDERS MAKERS
I led the creative direction for science-backed body care brand Joonbyrd, creating a joyful visual world that combined science with self-expression. Built around the strategy platform “Space for Joy”, the campaign introduced a vibrant, maximalist identity that brought the brand’s uplifting, curiosity-driven spirit to life. Beyond the commissioned work, I’ve continued exploring Joonbyrd’s visual world through self-initiated concepts.
- ART DIRECTION & PHOTOGRAPHY: KATIE HAMILTON PHOTOGRAPHY ASSISTANT: KELLY HILL 3D & MOTION: JAMES HANSELL AGENCY: FOUNDERS MAKERS