I created social and e-commerce imagery for multiple brands within the L’Oréal Group and collaborated with directors on video shoots, providing on-set art direction across product, lifestyle and ambassador campaigns. Across the work, the goal was to connect product detail, personality and visual consistency, creating content that could stand alone while feeling part of a recognisable brand world.

- PHOTOGRAPHY: KATIE HAMILTON VIDEOGRAPHY: NICK HOROWITZ PRODUCER: COLIN SIMS-O'GRADY AGENCY: FOUNDERS MAKERS

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I created social and e-commerce imagery for multiple brands within the L’Oréal Group and collaborated with directors on video shoots, providing on-set art direction across product, lifestyle and ambassador campaigns. Across the work, the goal was to connect product detail, personality and visual consistency, creating content that could stand alone while feeling part of a recognisable brand world.

- PHOTOGRAPHY: KATIE HAMILTON VIDEOGRAPHY: NICK HOROWITZ PRODUCER: COLIN SIMS-O'GRADY AGENCY: FOUNDERS MAKERS

Campaign media 1Campaign media 2Campaign media 3Campaign media 4Campaign media 6Campaign media 7Campaign media 8Campaign media 9Campaign media 10Campaign media 11

I created social and e-commerce imagery for multiple brands within the L’Oréal Group and collaborated with directors on video shoots, providing on-set art direction across product, lifestyle and ambassador campaigns. Across the work, the goal was to connect product detail, personality and visual consistency, creating content that could stand alone while feeling part of a recognisable brand world.

PHOTOGRAPHY: KATIE HAMILTON VIDEOGRAPHY: NICK HOROWITZ PRODUCER: COLIN SIMS-O'GRADY AGENCY: FOUNDERS MAKERS

Campaign media 1Campaign media 2Campaign media 3Campaign media 4Campaign media 6Campaign media 7Campaign media 8Campaign media 9Campaign media 10Campaign media 11