Vintage ski-poster romance meets high fashion in an alpine winter. I built the moodboard around cobalt skies, snow-white texture and sharp hits of red, then art directed every frame to match, taking it into a futuristic snowscape. The aim was to keep Miu Miu's playful side without losing its polish, in a world that feels both modern and dreamlike. A self-initiated project developed using AI as a creative tool, the work reinterprets the brand’s visual language through a personal lens.
- ART DIRECTION & AI PRODUCTION: KATIE HAMILTON
Vintage ski-poster romance meets high fashion in an alpine winter. I built the moodboard around cobalt skies, snow-white texture and sharp hits of red, then art directed every frame to match, taking it into a futuristic snowscape. The aim was to keep Miu Miu's playful side without losing its polish, in a world that feels both modern and dreamlike. A self-initiated project developed using AI as a creative tool, the work reinterprets the brand’s visual language through a personal lens.
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Vintage ski-poster romance meets high fashion in an alpine winter. I built the moodboard around cobalt skies, snow-white texture and sharp hits of red, then art directed every frame to match, taking it into a futuristic snowscape. The aim was to keep Miu Miu's playful side without losing its polish, in a world that feels both modern and dreamlike. A self-initiated project developed using AI as a creative tool, the work reinterprets the brand’s visual language through a personal lens.
- ART DIRECTION & AI PRODUCTION: KATIE HAMILTON