I defined the art direction for NICE, establishing its tone, aesthetic, and challenger positioning within the wine category. Targeting a female audience for on-the-go consumption, I helped launch the 'Wine for Whenever' platform, a nostalgic, 90s-inspired campaign brought to life across e-commerce, social, and brand channels, creating content that made canned wine feel distinctive, desirable and designed for real occasions.
- ART DIRECTION: KATIE HAMILTON PHOTOGRAPHY & STYLING: KATIE HAMILTON & KOURTNEY LOHN AGENCY: FOUNDERS MAKERS
I defined the art direction for NICE, establishing its tone, aesthetic, and challenger positioning within the wine category. Targeting a female audience for on-the-go consumption, I helped launch the 'Wine for Whenever' platform, a nostalgic, 90s-inspired campaign brought to life across e-commerce, social, and brand channels, creating content that made canned wine feel distinctive, desirable and designed for real occasions.
- ART DIRECTION: KATIE HAMILTON PHOTOGRAPHY & STYLING: KATIE HAMILTON & KOURTNEY LOHN AGENCY: FOUNDERS MAKERS
I defined the art direction for NICE, establishing its tone, aesthetic, and challenger positioning within the wine category. Targeting a female audience for on-the-go consumption, I helped launch the 'Wine for Whenever' platform, a nostalgic, 90s-inspired campaign brought to life across e-commerce, social, and brand channels, creating content that made canned wine feel distinctive, desirable and designed for real occasions.
ART DIRECTION: KATIE HAMILTON PHOTOGRAPHY: KATIE HAMILTON & KOURTNEY LOHN AGENCY: FOUNDERS MAKERS