An experimental self-initiated campaign exploring what Prada Beauty might look like if luxury lost a little of its control. Each image pairs product with insects and organic forms, creatures that don't follow rules and don't care about perfection. The result sits somewhere between desire and discomfort, which felt like an interesting place for luxury to live. Developed using AI as a creative tool to bring this surreal world to life.
- CREATIVE DIRECTION & AI PRODUCTION: KATIE HAMILTON NOT A CLIENT PROJECT
An experimental self-initiated campaign exploring what Prada Beauty might look like if luxury lost a little of its control. Each image pairs product with insects and organic forms, creatures that don't follow rules and don't care about perfection. The result sits somewhere between desire and discomfort, which felt like an interesting place for luxury to live. Developed using AI as a creative tool to bring this surreal world to life.
- CREATIVE DIRECTION & AI PRODUCTION: KATIE HAMILTON NOT A CLIENT PROJECT
An experimental self-initiated campaign exploring what Prada Beauty might look like if luxury lost a little of its control. Each image pairs product with insects and organic forms, creatures that don't follow rules and don't care about perfection. The result sits somewhere between desire and discomfort, which felt like an interesting place for luxury to live. Developed using AI as a creative tool to bring this surreal world to life.
CREATIVE DIRECTION & AI PRODUCTION: KATIE HAMILTON NOT A CLIENT PROJECT