I developed TRIP’s visual world for its launch around the “Find Your Calm” ethos, translating the promise of a calmer moment into a distinctive brand identity. Pastel colours, minimal compositions and familiar wellness cues gave the imagery a soft, approachable feel. Working with our in-house production team, I brought this direction to life across social, e-commerce and digital content. The work built awareness, drove engagement and helped position TRIP as the UK’s leading CBD brand.
- ART DIRECTION: KATIE HAMILTON PHOTOGRAPHY: KATIE HAMILTON, KOURTNEY LOHN AGENCY: FOUNDERS MAKERS
I developed TRIP’s visual world for its launch around the “Find Your Calm” ethos, translating the promise of a calmer moment into a distinctive brand identity. Pastel colours, minimal compositions and familiar wellness cues gave the imagery a soft, approachable feel. Working with our in-house production team, I brought this direction to life across social, e-commerce and digital content. The work built awareness, drove engagement and helped position TRIP as the UK’s leading CBD brand.
- ART DIRECTION: KATIE HAMILTON PHOTOGRAPHY: KOURTNEY LOHN REFERENCES: CREDIT UNKNOWN AGENCY: FOUNDERS MAKERS
I developed TRIP’s visual world for its launch around the “Find Your Calm” ethos, translating the promise of a calmer moment into a distinctive brand identity. Pastel colours, minimal compositions and familiar wellness cues gave the imagery a soft, approachable feel. Working with our in-house production team, I brought this direction to life across social, e-commerce and digital content. The work built awareness, drove engagement and helped position TRIP as the UK’s leading CBD brand.
ART DIRECTION: KATIE HAMILTON PHOTOGRAPHY: KOURTNEY LOHN REFERENCES: CREDIT UNKNOWN AGENCY: FOUNDERS MAKERS