For TrustedHousesitters' US campaign, I led art direction and campaign content for a brand built around care, trust and connection. The idea was rooted in a simple truth: TrustedHousesitters is about finding the right match. I built the concept around the language of relationship stories: opening each film like an intimate couple narrative before revealing the real connection was between sitter and pet. Through humour, warmth and a little misdirection, the work made pet sitting feel emotionally familiar, unexpected and culturally recognisable across TVC, social film, photography and paid social assets. The YouTube film alone has racked up almost 8 million views online.
- DIRECTOR: NICK HOROWITZ ART DIRECTION: KATIE HAMILTON PHOTOGRAPHER: KELLY HILL PRODUCER: COLIN SIMS-O'GRADY SET DESIGNER: MICK O'CONNELL STYLIST: ZAKIR KHAN HMUA: CHARLENE WILLIAMS CONTENT: JESS DELLOW AGENCY: FOUNDERS MAKERS
For TrustedHousesitters' US campaign, I led art direction and campaign content for a brand built around care, trust and connection. The idea was rooted in a simple truth: TrustedHousesitters is about finding the right match. I built the concept around the language of relationship stories: opening each film like an intimate couple narrative before revealing the real connection was between sitter and pet. Through humour, warmth and a little misdirection, the work made pet sitting feel emotionally familiar, unexpected and culturally recognisable across TVC, social film, photography and paid social assets. The YouTube film alone has racked up almost 8 million views online.
DIRECTOR: NICK HOROWITZ ART DIRECTION: KATIE HAMILTON PHOTOGRAPHER: KELLY HILL PRODUCER: COLIN SIMS-O'GRADY SET DESIGNER: MICK O'CONNELL STYLIST: ZAKIR KHAN HMUA: CHARLENE WILLIAMS CONTENT: JESS DELLOW AGENCY: FOUNDERS MAKERS