In a crowded quick-commerce market, Zapp needed to become synonymous with speed, convenience and instant need. I helped set the art direction for "Want It. Need It. Zapp It," turning everyday products into bold, high-impact visuals and directing how they translated across London OOH, paid social and TVC. Within six months, Zapp became the third most popular delivery app among 16–25s.
- ART DIRECTION: FARAZ AGHAEI & KATIE HAMILTON PHOTOGRAPHY: KATIE HAMILTON & KOURTNEY LOHN VIDEOGRAPHY: NICK HOROWITZ DESIGN: JAMES HANSELL AGENCY: FOUNDERS MAKERS
In a crowded quick-commerce market, Zapp needed to become synonymous with speed, convenience and instant need. I helped set the art direction for "Want It. Need It. Zapp It," turning everyday products into bold, high-impact visuals and directing how they translated across London OOH, paid social and TVC. Within six months, Zapp became the third most popular delivery app among 16–25s.
ART DIRECTION: FARAZ AGHAEI & KATIE HAMILTON PHOTOGRAPHY: KATIE HAMILTON & KOURTNEY LOHN VIDEOGRAPHY: NICK HOROWITZ DESIGN: JAMES HANSELL AGENCY: FOUNDERS MAKERS